5 Books Must Read For Marketing Students and Professionals

1. This is book on art of persuasion and how one can use it for marketing

2. Book takes a thoroughly application based approach and is useful for both beginners as well as practitioners needing managerial insights

3. This book offers marketers and managers an alternative to conventional branding strategies

4. It clears how much you should (or shouldn't) invest in social media,and how to craft marketing

5. The book is studed with lessons about building somethings from scratch,overcoming adversity & leaving your mark on the world