5 Key Skills Every Digital Marketer Needs to Know

1.SEO & SEM

Due to its importance to every facet of the industry, search engine optimization, or SEO, is a fundamental knowledge for digital marketers.

2.Social Media

Keys to success include knowing your target audience, producing material that appeals to them, and utilizing the appropriate social media platforms.

3.Email Marketing

With the decreasing use of cookies, email has emerged as a crucial tool for marketers, particularly when analyzing first-party data.

4.Video Marketing

Consumers love to watch videos, particularly those posted on social media, and eight out of ten have made a purchase after watching a brand's video.

5.Content Marketing

Content is the center of digital marketing, and regardless of the outcome, content marketing is still a crucial component of the strategy.